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The Owner Is the Bottleneck: How to Build a Moving Company That Doesn’t Depend on You
There is a stage in the life of almost every successful moving company where the owner becomes the company’s most valuable employee and its biggest limitation at the same time. In the beginning, this is unavoidable. A moving company may start with one truck, a handful of employees, and an owner who is involved in…
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How Much Should a Growing Moving Company Spend on Marketing?
One of the most common questions a growing moving company owner eventually asks is, “How much should we be spending on marketing?” It sounds like there should be a simple answer. Maybe 5% of revenue. Maybe 10%. Maybe $5,000 a month once the company reaches a certain size. There isn’t. The right marketing budget depends…
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How to Build a Moving Company That Doesn’t Depend on Referrals
There is a particular kind of moving company that looks successful from the outside but is much more fragile than it appears. The trucks are busy, the crews know the owners, customers leave good reviews, the phone rings regularly. Every few weeks, another customer tells a friend about the company, and another referral turns into…
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How to Increase Your Average Job Value Without Raising Your Prices
Most moving companies want to increase revenue… the obvious solution seems to be raising prices. But what if you could increase the amount of money you make from each customer without increasing your base moving rate at all? That’s where increasing your average job value comes in. Instead of trying to charge every customer more…
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How to Build a Moving Company That Can Run Without You
For many moving company owners, success creates an unexpected problem. The busier the business becomes, the more everything depends on them. They’re answering the phones, quoting jobs, scheduling crews, ordering supplies, handling customer complaints, managing payroll, running marketing, hiring employees, driving trucks when someone calls out. At first, this feels like dedication. Eventually, it becomes…
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How to Use Your Marketing to Attract Bigger, More Profitable Moving Jobs
Ask most moving company owners what they want more of, and they’ll probably say, “More leads.” But after a certain point, that’s not actually the goal. The real goal is better leads. Would you rather book three small apartment moves that each bring in a few hundred dollars, or one full-house move worth several thousand?…




