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Digital Marketing Terms: What are Backlinks?
Backlinks are an essential element of SEO (Search Engine Optimization) that significantly influence a website’s ranking potential. They are hyperlinks from one website to another and act as endorsements for […]
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Digital Marketing Terms: What is Domain Authority?
Domain Authority (DA) is a critical metric in digital marketing that helps businesses understand their website’s ranking potential in search engine results. Developed by Moz, DA is scored on a […]
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Digital Marketing Terms: What is Schema Markup?
Schema markup is one of the most powerful yet underutilized tools for improving a website’s search visibility. For moving companies and businesses in other competitive industries, implementing schema markup can […]
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Digital Marketing Terms: What is a Marketing Funnel?
Understanding how potential customers move through the decision-making process is critical for success. This is where the concept of a marketing funnel comes in. It’s a powerful tool that outlines […]
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Digital Marketing Terms: What is Bounce Rate?
In digital marketing, one of the most important indicators of website performance is the bounce rate. It provides insights into how users interact with your site and whether it’s engaging […]
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Digital Marketing Terms: What is Conversion Rate and Why It Matters?
In digital marketing, the ultimate goal is to drive results—whether that means making a sale, gaining a lead, or achieving some other meaningful interaction. A key metric used to measure […]