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Digital Marketing Terms: What is ROAS (Return on Ad Spend)?
Continuing our series on the most important digital marketing terms to know, we are going to look at ROAS. One of the most critical questions businesses face is how effectively […]
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Digital Marketing Terms: What is CTR (Click-Through Rate)?
One of the most important and widely used metrics to measure the effectiveness of a digital marketing campaign is CTR, or Click-Through Rate. Whether you’re running a pay-per-click (PPC) campaign, […]
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Digital Marketing Terms: What is A/B Testing?
A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, app, or other marketing materials to determine which one performs better based […]
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Digital Marketing Terms: What is an XML Sitemap?
In the realm of search engine optimization (SEO), there are various tools and techniques that help improve a website’s visibility and ranking on search engine results pages (SERPs). One such […]
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Digital Marketing Terms: What Are Landing Pages?
In the world of digital marketing, there are many terms that can get confusing. This is the first of a series of articles on what each of these terms: what […]
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Best Email Marketing Tools for Moving Businesses
Email marketing is a powerful and cost-effective way for moving companies to connect with potential customers, nurture leads, and maintain relationships with past clients. The right email marketing tools can […]
