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Digital Marketing Terms: What is Conversion Rate and Why It Matters?
In digital marketing, the ultimate goal is to drive results—whether that means making a sale, gaining a lead, or achieving some other meaningful interaction. A key metric used to measure […]
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Digital Marketing Terms: Understanding CPC (Cost Per Click)
Digital marketing has introduced various performance metrics, each designed to measure and optimize the success of online advertising efforts. One of the most commonly discussed and widely used metrics is […]
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Why Bother with Digital Marketing?
Digital marketing is more than just a buzzword; it’s a necessity. Whether you’re a startup, a small local business, or a well-established company, the potential of digital marketing can no […]
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Digital Marketing Terms: What is ROAS (Return on Ad Spend)?
Continuing our series on the most important digital marketing terms to know, we are going to look at ROAS. One of the most critical questions businesses face is how effectively […]
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Digital Marketing Terms: What is CTR (Click-Through Rate)?
One of the most important and widely used metrics to measure the effectiveness of a digital marketing campaign is CTR, or Click-Through Rate. Whether you’re running a pay-per-click (PPC) campaign, […]
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Digital Marketing Terms: What is A/B Testing?
A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, app, or other marketing materials to determine which one performs better based […]
