Case Studies
5 Extra Jobs in 30 Days with Just $500 in Ads:
CASE STUDY: How Patriot Movers Booked 5 Extra Jobs in 30 Days with Just $500 in Ads
Client Profile:
Client: Local Moving Company (5–10 trucks)
Market: Mid-sized metro area
Goal: Increase booked jobs during slow season
Budget: $500 test budget
Timeline: 30 days
Offer: Flat-rate local moves
The Problem:
Like most local moving companies, this business relied heavily on referrals and word of mouth. During peak months, this worked fine — but slower weeks created unpredictable cash flow.
The owner had tried boosting Facebook posts and running a few ads in the past, but results were inconsistent and tracking was unclear. Phone calls came in, but it was hard to tell which leads were serious and which were price-shoppers.
The goal wasn’t to “scale aggressively” — it was to add a handful of profitable jobs without risking money.
The Solution: Instead of spreading the budget thin across multiple platforms, we focused on high-intent Google Search ads, targeting people actively searching for moving services.
1. Keyword Selection
We targeted only bottom-of-funnel searches such as:
- “local movers near me”
- “moving company [city]”
- “same day movers”
No broad awareness keywords. No wasted spend.
2. Geographic Tightening
Ads were limited to a tight service radius around the company’s most profitable zones to avoid long, unprofitable drives.
3. Offer Positioning
Ads emphasized:
- Fast availability
- Transparent pricing
- Direct phone calls (not forms)
4. Conversion Path
Instead of sending traffic to a generic homepage, visitors were directed to a simple, mobile-optimized landing page with:
- One headline
- One call-to-action
- Click-to-call tracking
First month breakdown:
Week 1: Campaign setup, keyword pruning, call tracking installed
Week 2: Early optimization — paused low-intent terms
Week 3: Bid adjustments to prioritize calls during business hours
Week 4: Budget reallocation to top-performing keywords
The Results (After 30 Days):
Ad Spend: $500
Inbound Calls: 14
Qualified Leads: 9
Booked Jobs: 5
Average Job Value: ~$700
Revenue Generated: ~$3,500
ROAS: 7x
Even after accounting for labor and fuel, the campaign paid for itself multiple times over — with room to scale.
Why this worked:
This campaign worked because we didn’t chase volume — we chased intent.
Movers don’t need thousands of leads. They need a few good calls per week, consistently.
By focusing on call-driven traffic, tight geography, and simple messaging, we avoided wasted spend and booked real jobs quickly.
“We were getting maybe 1 or 2 new jobs a week before. Now the phone rings way more. We booked 5 new jobs just from the ads!”
— James, Owner of Patriot Movers
Next Steps:
After the initial 30-day test, the campaign has been scaled by:
- Increasing daily budget on top-performing keywords
- Adding retargeting for repeat or delayed bookings
- Layering in review-based ad extensions for higher trust
At a $1,500/month budget, this same structure has been producing 12–18 additional booked jobs per month, depending on seasonality.
Want to see if this would work for your moving company?
We’ll review your market, competition, and pricing — and tell you honestly if it makes sense.